Frequently Asked Questions
Answers about our research methodology, surveys, and services.
OH Predictive Insights
What is OH Predictive Insights?
OH Predictive Insights (OHPI) is a Phoenix, AZ-based market research firm specializing in public opinion surveys, data analytics, and strategic research. We serve political candidates, corporations, nonprofits, and government agencies across Arizona and the Mountain West.
How long has OHPI been in business?
OHPI was founded and has been conducting research in Arizona since 2017, building a track record of accurate polling and credible public opinion data.
AZ Public Opinion Pulse (AZPOP)
What is the AZPOP survey?
The AZ Public Opinion Pulse (AZPOP) is OHPI's flagship statewide survey program that tracks Arizona voter sentiment on elections, policy issues, and political figures. AZPOP surveys are conducted regularly and results are released publicly as press releases.
How is the AZPOP methodology designed?
AZPOP surveys use a combination of live telephone and online panel methodologies, with samples representative of Arizona's registered voter population by age, gender, party affiliation, and region. All surveys include full methodology notes.
Arizona Business Index (ABI)
What does the ABI measure?
The Arizona Business Index™ measures and interprets the health of the Arizona economy from the perspective of the Arizona consumer. It tracks personal current conditions, future expectations, business conditions, and buying confidence.
How can I subscribe to the ABI?
Contact us at our contact page or call 602.362.5694 for subscription and sponsorship information.
Market Research
What types of market research does OHPI conduct?
We offer advertising studies (pre/post campaign testing, message testing), brand strategy research (awareness, equity, tracking), and market surveys including segmentation and employee surveys. All projects are customized to your objectives.
Surveys
What survey methodologies do you use?
OHPI uses both quantitative and qualitative methods including live telephone interviews, automated telephone (IVR), and online panel surveys. Methodology is selected based on your target audience and research objectives.
How quickly can a survey be fielded?
Brushfire surveys and tracking polls can typically be designed, fielded, and reported within 48–72 hours. Larger custom studies may require additional lead time.
Data Analytics
What data analytics services do you offer?
Our analytics team provides voter data acquisition, poll processing, customer segmentation, statistical analysis, dashboard creation, and precinct mapping. All analysts are trained to deliver actionable insights — not just raw numbers.