Services & Retail Market Research

Retail is evolving and despite news of familiar stores closing each week, many brick and mortar destinations are performing well.  These companies are not riding out headwinds, rather they are embracing consumer trends and insights and evolving.

Whether you are a new entrepreneurial start-up destination or a large retailer, it is crucial to uncover consumer and market insights to drive success in today’s retail and service environment. Let OHPI partner with you to design a research plan that will integrate consumer insight and emerging trends in your go-to-market strategy.

All projects are customized to your business situation and learning objectives.

SHOPPER INSIGHTS

  • CUSTOMER JOURNEY MAPPING
  • SHELF SET/PLANOGRAM OPTIMIZATION

CHANNEL INTELLIGENCE

  • PURCHASE DRIVERS
  • COMPETITIVE ASSESSMENTS

CUSTOMER EXPERIENCE

  • TRACKING STUDIES
  • CUSTOMER SATISFACTION AND NET PROMOTER SCORE
  • CONSUMER PAIN POINTS

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