CPG Market Research

Disruption is ubiquitous. And, it’s true – Ecommerce and innovative start-ups have disrupted the CPG landscape and have evolved consumers’ expectations across many categories and retail channels.

Many traditional and legacy consumer brands today face an existential threat due to these disruptors, and also from how consumers learn about and share product and brand experiences.

Whether you are a new entrepreneurial start-up or a large consumer goods manufacturer, it is crucial to uncover consumer and market insights to drive success in today’s business environment. Let OHPI partner with you to design a research plan that will integrate consumer insight and emerging trends in your brand and product strategy.

**All projects are customized to your business situation and learning objectives.

CATEGORY APPRAISALS

  • USAGE AND ATTITUDE STUDIES
  • PRICING ANALYSIS
  • COMPETITIVE ASSESSMENTS: STATED VS. DERIVED IMPORTANCE ANALYSIS
  • PURCHASE DRIVERS

BRANDING RESEARCH

  • EQUALITY ASSESSMENT AND TRACKING
  • NAMING RESEARCH
  • PACKAGING EQUITIES AND COMMUNICATIONS
  • COPY STRATEGY DEVELOPMENT
  • COPY TESTING (DIGITAL, TV, PRINT

NEW PRODUCT DEVELOPMENT

  • IN-HOME USE TESTS
  • FEATURE/BENEFIT OPTIMIZATION
  • CONCEPT TESTING

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