FOR IMMEDIATE RELEASE                                     November 20th, 2019

High Times in the Grand Canyon State

Almost 2:1 of Arizona registered voters are in favor of marijuana legalization for adult use

PHOENIX (November 20th, 2019) – Support for marijuana legalization for recreational use has the support of the majority of Arizonans, a new poll of registered Arizona voters found.

Fifty-four percent of registered voters in the state approve of the legalization while only 33 percent oppose the idea. Support is strongest among Democrats and those under the age of 55. Republicans and voters over the age of 55 accounted for the highest opposition to the proposed public policy.

“Eleven states currently have legalized marijuana for adult use and with an expected high turnout election in 2020 – there is a decent chance Arizona becomes number 12 based on these latest numbers,” said Mike Noble, Chief of Research and Managing Partner of Phoenix-based research company OH Predictive Insights.

In 2016, voters narrowly shot down marijuana legalization after a multi-million-dollar campaign. Diving deeper into the weeds of the survey, all regions of Arizona support the legalization of marijuana with Maricopa and Pima Counties favoring legalization by more than 20 points each and Arizona’s rural counties favor it by 10 points.

The only major group of Arizona voters who are against the legalization of recreational marijuana is Republicans. Among GOP voters, legalization is underwater by 9 points. However, Democratic support for the measure has more than three times as many Democrats in favor than in opposition. On top of this, twice as many registered Independents support the measure than do not.  Independent voters will be critical in determining where Arizona’s eleven electoral college votes go on the presidential contest and for the incredibly competitive U.S. Senate race.

Voters regardless of age support the legalization of marijuana. Younger voters — those under the age of 55 — support the idea by almost 40 points. Even older voters, who have traditionally been resistant to legalization efforts in the past, now favor the measure by 1 point.

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Methodology: This survey was conducted via an opt-in online panelThe survey was completed by OH Predictive Insights between October 31, 2019, and November 8, 2019, from an Arizona, registered voter sample. The sample demographics accurately reflect Arizona Registered voters by region, party affiliation, gender, and age. The sample size was 900 completed surveys, with an MoE of ± 3.27%. Numbers may not total 100%, due to rounding.

Media Contacts:   Mike Noble, OH Predictive Insights, m.noble@ohpredictive.com, (480) 313-1837

Haylye Plaster, OH Predictive Insights,  h.plaster@ohpredictive.com,  (602) 402-5181

About OH Predictive Insights:
Phoenix-based OH Predictive Insights provides accurate polling, focus groups, data analytics, and advanced targeted marketing to political and non-political clients alike. With leading professionals in the advertising, communication, polling and political arenas, OH Predictive Insights will service political and non-political clients looking to improve their footing on key stakeholders and consumers. For more information, please call 602-402-5181 or submit a request online.

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