Case Study
Mesa Department of Transportation
The mission of the Mesa Department of Transportation is to justly serve mesa residents by planning, designing, operating and maintaining a high quality, multi-modal transportation system so that residents and visitors can move safely, effectively, and efficiently through the transportation network.
The Mesa Transportation Department approached OH Predictive Insights to conduct primary research for them on public and stakeholder attitudes, perceptions, and opinions on transportation services and infrastructure in Mesa to aid them in strategic planning and development plans for the future.
Our Process
We conducted 5 focus groups and 9 in-depth interviews for the department to gather information from a variety of residents and stakeholders. We designed a focus group makeups that incorporated participants that would bring insights from a variety of lifestyles to accurately represent the area and its demographics and needs
The focus groups consisted of general residents as well as those in specific niche categories that may interact with or have reason to utilize transportation series more frequently. commuters for different areas of the city, individuals active in the biking community, and early adopters of new technology. We also conducted in-depth-interviews of key figures in the city to aid us in developing relevant discussion guides. .
Our research team developed moderation guides and goals of the research with the client to ensure that we collected insights relevant to their needs
Results
We presented the client with actionable insights on the perceptions and opinions of residents in the key categories of interest for the department. We also provided them with insights into what residents are looking for from the city moving forward to aid them in addressing the needs of their citizens by adapting their future strategic planning and development to the actionable recommendations of residents.
